Sandvik names sales manager for Nordic region


Sandvik Materials Technology appointed Erik Bäck as the new sales manager for the Nordic region, following the retirement of Björn Larsson who left the company at the end of 2019.

Bäck has been with Sandvik for 14 years. He started his career in marketing and product management and studied for his thesis while working in the marketing department. In 2013 he moved into sales, looking after the Norwegian market as well as having responsibility for Sandvik products.

Larsson’s career with Sandvik began 41 years ago, working in the warehouse at Sandvik in Kista. He was employed outside of Sandvik between 1990 and 1996, when he returned to work in sales again, both internal and external. Over the last 20 years, he has been responsible for the Nordics, finally as regional sales director, based in Stockholm.

“I’ve thoroughly enjoyed all these years I’ve spent at Sandvik,” Larsson said. “I’ve worked with some great, talented and knowledgeable people in an exciting and dynamic company and industry and it has been a privilege to have been responsible for sales in the Nordic region. We work very closely with our customers and enjoy strong relationships which have been built up over many years and have contributed to their success as well as that of Sandvik. I am pleased to be handing over the reins to Erik, who I know will do a fantastic job and I wish him all the very best in his new role.”

“Björn and I have been working together since September this year (2019) to ensure a smooth transition and I would like to assure customers that our products and set up are exactly the same and it is very much business as usual,” Bäck said. “I am looking forward to continuing our successful relationships and building upon the excellent work established by Björn and the team. On behalf of everyone at Sandvik, I wish Björn the best of luck for the future and a long and happy retirement.”

Countries in the Nordic region covered by the Stockholm office include Sweden, Denmark, Finland, and Norway, as well as Latvia and Iceland.