CCAI rebrands as the Industrial Finishing & Coating Association

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In an ongoing effort to better define the association and who it serves, the Chemical Coaters Association International (CCAI) is rebranding and becoming the Industrial Finishing and Coating Association (IFCA).

“Input from new chapters indicated that it’s been difficult to easily define that CCAI provides education, training, and networking to the industrial finishing industry,” said CCAI executive director, Anne Goyer. “The board agreed that IFCA better defines who we are and who we serve.”  IFCA positions the association for future growth, ensuring it remains relevant, responsive, and effective in supporting finishing industry professionals for years to come.

The transition to IFCA represents more than a name change. It is a strategic step that aligns the association’s identity with the diverse technologies, processes, and professionals that make up today’s industrial finishing and coating marketplace.

“Industrial Finishing & Coating Association is such a fitting name that perfectly captures who we are and what we represent,” said national president Michelle Striggow. “As an equipment supplier, I always felt the need to have an elevator pitch ready to explain my involvement with CCAI. Now, with ‘finishing’ as part of the name, it explains itself and instantly communicates our purpose.”

More info www.ccaiweb.com